Americans Are Searching “USA Products” Like Never Before

Tariffs are designed to shift consumer demand toward domestically produced goods. As foreign products become increasingly expensive, driven by levies such as the Trump administration’s 145% effective tariff rate on Chinese imports, consumers are starting to take notice.

Faced with rising prices for foreign goods, some consumers have turned to the internet to determine which products are still made in the United States. 

Google Trends data shows “What products are made in the USA?” reached record highs by mid-April, with data going all the way back to 2004.  

These related search queries are in “breakout” territory:

With an effective tariff rate of 145% on all Chinese goods, Beijing signaled on Wednesday that it is open to trade talks in the near term. In the tit-for-tat tariff war, China has imposed 125% duties on U.S. goods.

In recent weeks, President Trump has paused reciprocal tariffs for countries that chose not to retaliate following “Liberation Day” in early April. The White House announced this week that the administration is in talks with 75 countries to secure new trade deals. Trump held discussions with Japan overnight, calling the talks “big progress.”

Even as trade deals are expected in the coming weeks and months, the broader objective of the tariff strategy is to reshore critical supply chains essential to national security and to position the United States for dominance in the 2030s. Early internet search trend signs suggest that the tariffs are already influencing consumer behavior – this is a great start.