Cosmetics Brand Accused Of “Erasing Women” With Bearded Lipstick Ads

Authored by Steve Watson via Summit News,

Cosmetics company NYX Professional Makeup has received backlash on social media after featuring ads for a lipstick with bearded men.

The company appears to be finding out that going woke eventually equates to going broke, as respondents accused them of “erasing women” with the ads for Smooth Whip lip cream.

In an Instagram post, the company wrote the caption “[itsmechrxs] making us whip out our Smooth Whip in Pom Pom REAL quick. #nyxcosmetics #nyxprofessionalmakeup #crueltyfree.”

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by NYX Professional Makeup (@nyxcosmetics)

And this prompted a number of responses on social media…

NYX Cosmetics used a bearded man to advertise their lipstick and women are pissed.

Get woke, go broke. pic.twitter.com/IUIyGzRWvq

— Sara Gonzales (@SaraGonzalesTX) January 30, 2023

“Apparently you don’t need us as your customer base any longer. I’ll leave [your] product like you left me Tired of being marginalized!!!!!!” one women replied.

Another responded “Not attractive at all… Doesn’t make me want to run out and buy your products EVER.”

“…DOESNT matter what year it is dude. Men are men and women are women stop trying to erase us,” another women asserted.

“You need to wake up. Stand up for your right as a woman,” another added, claiming “This is another example of men wanting to still be in control.”

“I’m so turned off by these ads with men wearing lipstick,” another person wrote.

“Not good for your company using a man what are you thinking boycotting,” another commented, while someone else bluntly responded “men should not wear makeup. This is gross.”

Another woman responded “I’m not so much disgusted but confused, why just put a picture with a man wearing lipstick and not a woman too? How does this ad make me want to buy [your] product when I can’t relate to it … I get makeup is for everyone so why not?”

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